Audio Video Marketing: The Way Of The Future

by Merv Stevens

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Considering that the first 19-second video was uploaded on April 23rd, 2005 YouTube has radically changed the way people market online today. So in case you and your business still do not understand the audio video marketing movement, then read on…

Audio Video Marketing: a number of Jaw Dropping Statistics

* You'll find more than TWO BILLION views on YouTube each day
* Each minute, 24 hours’ worth of video is getting uploaded
* The number of businesses making use of display ads on YouTube has multiplied 10-fold
* 79% in the 100 biggest businesses on the Fortune 500 list use Twitter, FaceBook, YouTube or corporate blogs to communicate with     customers

Shall we continue?

Okay, some of those videos are about cats getting stuck in trees or the latest dancxe sensation, but nonetheless audio video marketing seems to be  one of the best strategies to communicate with prospects and buyers on any level.

Why Use Audio Video Marketing?

You can set up a YouTube channel to reflect your brand and engage with other people. You can also add links to  your channel to your web site/blog  and other social media web sites.

Posting audio and/or video content increases credibility with your prospects and buyers. In case your product or service  has any technical or difficult elements this can be explained more clearly with video.

audio video marketing

Demonstrating how to use your product by video is a great client service tool. If  customers are having identical problems you can direct them to a video that explains and answers their concerns in a clear and concise way.

You can make viewers and clients feel more engaged and comfortable by introducing your staff on video and even taking them on a virtual tour of your office or factory.

Audio marketing by making use of podcasting can also be an effective method to communicate with clients and prospects. Podcasts could be listened to by means of an MP3 player or other mobile device and is a  helpful and handy way for businesses to deliver their message.

Audio can also be a fantastic platform for supplying education and education courses. There are aproximately 21.2 million blind adults in the United states. That is an enormous audience who can make use of lessons delivered on audio devices.

Successful marketing is finding what your target market wants, its needs and desires, and delivering your message to them in the most handy and successful methods feasible. The use of everyday technologies is rising – the amount of people accessing the web via their smart phones and mobile devices is staggering.

Millions of these devices now find their way into Christmas stockings and are given as biorthday gifts. People use them to get information and an increasing number of people are using them to make purchases.

Scripting and SEO for Audio Video Marketing

I’ve heard people say that you cannot get backlinks from YouTube. Not correct. There are places where it is possible to add your site’s URL but without utilizing keywords and phrases. Your website’s URL really should also be displayed prominently at some point inside your video.

audio video marketing

Posting a video or podcast on your blog or website is obviously an excellent idea. But what about Search Engine Optimization (SEO)?

This really is where careful scripting comes in. Write your script incorporating your keywords and after post the script beneath your video or audio presentation. Many people will appreciate it.

According to federal data and published research “…anywhere from 37 to 140 out of each 1,000 people within the USA have some kind of hearing loss”. That’s millions of people, and the number will only increase together with the aging baby boomer population.

Your keyword-rich, optimized script will also attract the search engines which help to move your website up inside the search engine rankings (SERPs). Video and audio on websites also makes visitors stay longer – an additional plus with the search engines.

Ensure your business features a solid audio video marketing plan, or you'll get left behind. It's the very best marketing opportunity that has come along since TV started out. The possible marketing opportunity offered by a FaceBook audience pales in comparison to audio video marketing.

Did you like this post and did you get value from it? If so I would appreciate it if you would leave a comment below or like or share it on Facebook!

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