The Best Way to Rank in Google for “How-to” Keywords

Trying to rank in Google for “How-to” queries is a real mixture of the scientific and the artistic.

But, there are certain strategies and practices you can follow to ensure you regularly rank well in the eyes of Google…while simultaneously creating content that users love.

In this video from Ross Hudgens at Siege Media, you'll learn some of the patterns and tricks to help you rank for “how to” keywords…

And for proof of this post's effectiveness…

Just Google “How to Rank for How-to Keywords” and you'll find the post from Ross Hudgens right there on the first page.

How to Rank for “How-to” Keywords


In this video, Ross breaks down the lessons and patterns we see Google rewarding in today’s search results. As it turns out, these are the same things that users love, too.

Hi, I’m Ross, founder of Siege Media. And today, I want to show you how to rank for “How to” queries. And so, what I mean by “How to” queries is basically any keyword or topic that starts with “How to” at the front. That could be “How to tie a tie,” “How to paint a wall,” “How to tie your shoes.”All of these queries have similar structure in terms of how to rank for them on the web, and I think there is a general framework we can think about when building them, no matter what vertical you’re in.

Step 1: Use Ordered Lists, “Step” H2s & Verbs

So, the first step I have for ranking for “How to” queries is actually to structure your site with subheads that utilize H2s and also use verbs. What I mean by that is if you see a post that’s ranking well on the web, and also just thinking about how Google works, they want to highlight and rank, and also users want posts that are easily scannable and they could essentially extract the answer in a quick, easy way.

And how you would do that if you’re a robot, is you would look for subheads or bolded areas that say, “Step 1: here’s the step. Step 2: here’s the step.” And the closer you are to the top of the post and also the “How to” definitional area, the more likely it is that you’re actually increasing the confidence interval for robots to understand that this is a “How to” post and you are clearly instructing users how to do that.

Alternatively, if your “How to” does not need much depth, you could also do this with ordered list markup. This also sends a clear signal to Google that this is an order of events users should follow. These ordered lists can also be used in conjunction with a table of contents should your post warrant one.

The next piece of that is placing a verb at the front. So, what I mean by a verb is something like “Utilize a blue book,” or “Wrap the tie.” I’m actually not very good at tying a tie, but “Wrap the tie over your neck.” Those kind of indicators show a direction that is easily understandable for users.

How to Rank for “How-to” Keywords

And why this is important is because you’ll occasionally see a “How to” post that utilizes a different first word… a noun potentially, at their front. So, maybe it’s, like “Step 2: Siege Media is a good resource.” That’s not a very good way of explaining the language of a “How to,” in terms of being directional, of how to do it.

And that’s important because Google increasingly is trying to show quick answers. And if you’re a user and you’re Googling “How to tie a tie,” and the directions aren’t clearly verbs in terms of “step 1, step 2, step 3, step 4,” it is less likely you’re going to easily understand that “How to” in that short format. Meaning, you’re more likely to click a result.

And it’s increasingly the case today that it seems like Google wants to highlight results that can give you an answer without ever clicking it. And the more easily understood that is, whether it’s correlative or causative, that verbs are more preferential for “How to’s,” it makes sense to use that in terms of your site structure. And H2s are important as well because, again, this is showing importance in hierarchy to Google.

It’s easy to understand and it’s something they can extract and potentially show in that quick answer and higher overall.

Step 2: Improve CTR With “in X Time/Steps”

So, the second tip for ranking well for “How to” type queries is actually to use, at the end of the title, some kind of “in X seconds,” or “in X easy steps” kind of clickthrough-rate add-on.

So, what I mean by that is, “How to tie a tie in four easy steps,” “How to make French toast in 30 minutes or less.” These kind of two exact frameworks are easily… things that people prefer and want to click more often because they say, “I can do this thing easier or I can do it in less time.”

How to Rank for “How-to” Keywords

So, that’s like the perfect alignment of hitting the keyword and then also adding that your post is better at the end, with these kind of either time or ease frameworks, which is the easy steps or X time. And of course, the time can always vary depending on the market.

But if you’re making French toast, it’s probably okay to be 30 minutes, but if you’re saying “How to tie a tie in 30,” you would want to say, in 30 seconds or less most likely. So, pertain it to your vertical. Make sure you’re actually a good result for that and you match that expectation with the title with the actual landing page experience. And your overall, I think, get more clicks and rank higher because of that title.

Step 3: Solve for Multiple Learning Methods

My third tip for actually ranking better for “How to” queries, is actually to solve for multiple learning methods and also user intents. So, if you do a search like, “How to tie a tie,” you’ll actually see multiple variations of how to explain that exact thing.

And what I mean by that is, video is often something that occurs on “How to” type searches, illustration is another one, and text is another one. And some people prefer to learn by watching that video of someone tying the tie. Other people don’t want to watch a video. Maybe they’re in some place, they’re in a library where they don’t want to be playing audio, they don’t have headphones.

Therefore, an illustration or photos of each step are going to be helpful and informative for them. And they’d prefer that over the video type format. So, by doing that, you’re also solving for multiple user types and making your page overall, a better result for the whole of Google users. A great example of that is this post from Ties.com, which solves for every intent type.

How to Rank for “How-to” Keywords

As opposed to, if you just make the “How to tie a tie” post and you don’t create a video, you are excluding a segment of that population that would prefer a video over the other formats. Therefore, to be the best result for “How to” query, you need to solve for those multiple intents in a holistic, comprehensive way in order to rank better.

Step 4: Make it More Linkable With Visuals

My next tip for ranking better for “How to” queries is actually to make it more linkable with infographics or subvisuals.

This doesn’t make sense for every market, where there isn’t necessarily an outreach market available for it. But if you’re in the right space where maybe you’re creating lifestyle content, or it’s kind of a fun topic, maybe it is French toast, you can build a comprehensive infographic that brings in the visuals that you have and then you can then pitch that asset in order to get links back to your “How to” posts and make it more linkable and shareable overall.

But maybe you’re not in a market where infographics make sense, you can also have the subvisuals that explain and can live on their own in terms of, step one, step two, step three. And that will also make it more shareable, digestible, and easy to use and link to.

I prefer the one-two punch of having those subvisuals and also the infographic below that, because it lowers the friction to people linking to your content and also makes the content just the best fit overall in terms of having content for Google and for users and that whole holistic thought process of having multiple shareable assets that makes it linkable.

Step 5: Restate the Title Before the Subheads

And finally, my fifth tip for ranking for “How to” type queries is to restate the title in a sentence right before the subheads begin that say, “Step 1:, Step 2:”. And why this is important to restate it is, if you look at a lot of “How to” queries, you’ll actually see that Google is pulling out a sentence that is clearly informative for users, redefining what they’re looking for.

How to Rank for “How-to” Keywords

So, if you have a search like “How to tie a tie,” you might have a sentence right before that first step in your actual post that says, “And here’s how to tie a tie in five easy steps:”. If I’m Google, that’s easy to extract and build confidence that those steps subsequently are actually tying in to how to tie a tie as opposed to some other thing that maybe you decided to go on a rant on, indirectly.

So, they pull that into their quick answer as well and you’ll see that there is clearly a connection of how users interpret that, how Google finds significance in seeing the keyword right before that first step one, and then tying those together in order to make it the most relevant “How to” post overall.

So, hopefully, these tips were valuable for you and you can use them to rank for highly competitive “How to” queries. If you like this post, please give us a thumbs up, subscribe, and contact me if you have any feedback or comments. Thanks for watching.

How to Rank for “How-to” Keywords

 

 

 

 

How to Rank for “How-to” Keywords
 

 

 

 

 

 

 

A Guide To SEO For The New Blogger

seo guide for the new blogger

If you create blog posts then this guide to SEO for the new blogger will prove extremely useful.

Just think about the last time you googled something. Did you click on the first results you got or did you go to the second page looking for more?

The first one, right?

No one goes to Google’s second page, let alone the third or fourth. Those results might as well not be there at all.

What if your articles could be those useful top results that attract millions of readers and shares, instead of being completely ignored in Google’s 2nd page?

They can. You need a little thing called SEO.

SEO, or Search Engine Optimization, is exactly what it sounds like. You optimize your articles so Google can show them to the people who are searching for your topics.

Do you need to be an A-list blogger, buy some expensive software, or spend days reading confusing guides to make SEO work for you?

Nope.

You can start doing SEO right now effectively and without any fuss… even if you have a brand new blog.

That’s what this article by Sarah Peterson is all about.

Enjoy…

Email lists.

Guest posting.

As a new blogger, there’s a lot to figure out.

So it’s not surprising that most bloggers don’t know the first thing about search engine optimization.

Not surprising, but it is a shame.

What is SEO? Search engine optimization is simply the “art” of getting your blog posts found when somebody types in a search term on Google.

If you’re a travel blogger and have written about the best beach destinations with kids, you want people to find that article when they search for… well, the best beach destinations with kids.

But here’s the thing:

Unless you optimize your content for search, that won’t happen.

Why? Because those who do optimize for search will get that traffic.

 

seo guide for the new blogger

Why You NEED To Read + Action This Guide

You need to pay attention to search engine optimization because without it, your articles won’t show up in search.

If that concept doesn’t bother you, consider that those people who are searching for terms related to your blog are people – – potential readers, and people you could help with your content.

If you only have a couple hundred visits/day, you could increase that significantly.

Further, people visiting your site from search engines are highly focused.

Think about it: they went through the effort to type in a search term into Google. They’re seeking out information related to your topic. You want them to follow your blog, subscribe to your email list, and engage with you.

So here’s the rub:

There are hundreds of super detailed, in-depth beginner’s guides on SEO. They’re thousands of words, go over what it is, how it works, how to build back links, and everything else.

But if you want the 80/20 version of what you can do when you’re writing your next blog post to optimize that post for search, here it is: SEO for dummies.

At the bare minimum, action this guide. It will help you get more traffic.

Ground Zero: Start Here for Beginner Search Engine Optimization

Without this step, any SEO success you have will be pure luck.

Keyword research.

You can optimize your articles for search all day long but if you’re targeting a keyword that nobody even types into the search box on Google, nobody will find your posts.

A keyword is anything that people search in Google.

To set a keyword for your article, think of what you’d type into Google if you were to look up the term.

For example, on Adventure Baby, we wrote a case for cloth diapering, listing all the reasons new parents should cloth diaper their babies.

I started with “why cloth diaper”.

Then, type it into a keyword research or SEO tool.

I use Ahrefs. It’s expensive, but you can sign up for a free trial, batch a bunch of keyword research and then cancel the trial after you’re done:

 

seo guide for the new blogger

You can also you SEMRush, Moz, or even Google’s free Keyword Planner (which is not nearly as good but will get the job done once your free Ahrefs trial ends!).

Globally there are only around 20 searches per day of the term “why cloth diaper”, and pretty much none in the US.

So instead of trying to think of a new term, I scrolled down in Ahrefs to find the top results ranking for the term “why cloth diaper”, to find the top keywords the results are targeting:

seo guide for the new blogger

I found “cloth diapers vs disposable” has the highest search volume at 900 searches (under the Volume column).

When I type that into the search bar, I find the following information:

seo guide for the new blogger

I’m paying close attention to the Keyword Difficulty (it’s considered “easy” to rank in the top 10 for), and the search volume.

Globally, there are about 1,000 searches for this term, yet it’s only slightly more difficult to rank for than “why cloth diapers”.

If you aim for lower competition, higher volume keywords which may sound easier said than done, you can rank even if you have a brand new blog.

8 Things You Must Do When You Have Your Keyword Set

Okay, so you’ve set your target keyword.

I’m going to show you how to optimize your article for search based on that keyword. This is called “on page SEO”.

This is an overly simplified on-page ‘guide to SEO', but right now, overly simplified is good. Start here.

Step #1: Install Yoast SEO Plugin

Yoast is a bomb dot com plugin that “scores” your optimization effort while you’re writing your article in WordPress, based on the keyword target you set.

seo guide for the new blogger

Find it in your WordPress dashboard under Plugins > Add New.

Step #2: Set Your Focus Keyword in Yoast

Open up your new blog post, and set the focus keyword in Yoast.

You can find it below your text area in your WordPress dashboard when you’re creating a new blog post.

seo guide for the new blogger

Your focus keyword should be the keyword you just identified as your target during your keyword research.

Setting this is what your SEO score on Yoast is based off of.

 

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Step #3: Set Your Article URL

Your slug (or the terms after your domain name when you type in the URL of your article – like adventurebaby.com/cloth-diapers-vs-disposable) needs to be the keyword you’re targeting.

seo guide for the new blogger

 

This is one thing most people fail to do, but most top search results have the URL as the keyword.

seo guide for the new blogger

 

This communicates to Google what your page is about.

You can set this by pressing the Edit button beside your URL at the top of the New Post page, or scrolling down and setting it in Yoast (which will change it up top, too).

Warning: If you’re revising previous articles, do not touch the URL! Any links to that article will 404 if you change it up.

Step #4: Set Your Headline

Headlines are important, even in search results.

Why?

Humans perform searches. You’re far more likely to click on a search result with a compelling headline than a boring one.

With Yoast, you can set two headlines: the one that will show up on your blog, and the one that will show up in search. The keyword must show up in the headline for search.

Blog headline:

seo guide for the new blogger

SEO title:

seo guide for the new blogger

Keep the keyword in both if you can, but if it’s an awkward keyword or you can’t think of an amazing headline for your blog that included the keyword, just include it in the SEO title.

Try to keep the keyword closer to the front of the SEO title (ie Cloth Diapers Vs Disposable: The Ultimate Showdown rather than The Ultimate Showdown: Cloth Diapers Vs Disposable?).

Protip: Make your SEO title more compelling than the top few results when you search your keyword on Google. You want people to want to click on your article, rather than the competition’s.

Step #5: Set Your SEO Description

Your SEO description is like a subhead that tells the searcher a little bit more about your result:

seo guide for the new blogger

 

It shows up beneath the URL in the search results. Unsurprisingly, it needs to include your keyword.

seo guide for the new blogger

 

If you don’t set this in Yoast, it will automatically pull the top 160 characters of your article. You don’t want this.

Set a short (160 character or less) meta description that entices the searcher to click onto your result, that also includes your keyword.

Step #6: Set Your Featured Image

Your featured image should have “alt text” that includes your keyword.

It actually doesn’t need to be your featured image, but to keep it clean I like to do this as a standard of practice:

seo guide for the new blogger

 

If you don’t want to include a featured image, just set your keyword as the alt text to a relevant image in your article.

Step #7: Include Your Keyword in Your Intro

This isn’t the most important step (which is why it’s #7), but if you can, include your focus keyword in your article introduction.

Don’t go overboard and include your keyword a thousand times in your text. Once or twice is fine (even if Yoast tells you it’s low).

seo guide for the new blogger

If there’s no way your keyword can fit naturally into your article at all, leave it out. This isn’t a total deal breaker.

It’s more important to have a natural, useful article than it is to include your keyword.

Step #8: Get Link Happy

External links (links to pages on other websites) and internal links (links to other pages and content on your own site) are important for search engines.

  1. Include links to authority resources within the text of your article
  2. Include links to your other articles within the text of your article (where relevant).

Do not go overboard. 2-3 links to other articles and a couple of links to external resources will do the trick.

seo guide for the new blogger

 

Too many links = bad. Not enough links = bad. Stick with a few.

Don’t Overlook “On Page” Search Engine Optimization on Your Blog

There are a million other things you could do to rank higher in search. You could:

  • Build high-quality backlinks to your site
  • Link from popular articles on your blog to other articles
  • Create the best resources on the internet related to your topic (so, you know, people want to link to and share them)

Plus dozens of other strategies.

But if you do nothing else, don’t skip these 8 steps.

This article has outlined a simple step-by-step guide that shows you how to jazz up your articles to make them rank for your topics in Google and get them in front of your ideal audience.

You’ve got the information in this guide to SEO for the new blogger. Now it’s time to take action 🙂

This article was originally published on Unsettle.org

 

3 Ways to Quit your Job and Travel the World

Sarah Peterson is an entrepreneur, traveller, and writer from Vancouver, BC Canada. She is the author of Unsettle.org, where she helps people stop settling for “okay” lives and careers and start acting on their ideas.

 

 

 

 

guide to SEO

 

 

 

Ways To Improve Search Engine Ranking

improve search engine rankingInternet Marketers, entrepreneurs and business owners alike are always looking for ways to improve search engine ranking. Being able to rank higher on a major search engine like Google is a great way to tap into the power of the internet to create sales and greatly improve your business.

The internet is a fairly new way for people to promote their businesses. The internet is getting bigger and bigger all the time.

The number of people online will continue to grow so if you can get more people to look at what your offering, you can begin to earn residual income. There are different ways you can put your business on the front page of a search engine site.

A great way to start is by learning exactly how the search engine decides to rank pages, this can include the age of the site as well as many other variables. Gaining knowledge in this are is a great way to improve search engine ranking.

Improve Search Engine Ranking: Blogging

Blogging is a great way to get started in this area. The best thing about blogging is that it is free to join. There is little to no overhead to start this and the more effort you put into his, the more reward you will see later.

Blogging about relevant†information and generating a large amount of these blogs will help you obtain your goals. A technique to improve search engine ranking is to create†back links to your blog. The search engine decides partially on how many relevant back-links a web page has, the more the better.

Improve Search Engine Ranking: SEO

One of the best ways to improve search engine ranking is learning search engine optimization. If you can mold your web site around these targeted areas, then you can easily rank on the first page of a major search engine like Google or Bing.

improve search engine ranking

A search engine uses certain keywords and the amount of times that keyword is searched to help determine the quality of that word. If you have a keyword that is searched very often but has too much competition, you may want to find a different keyword to search for.

If there is low competition but also low clicks per day, it might also be a useless keyword. Once you find these good keywords, you can write articles using a format that Google recognizes to help improve search engine ranking.

Still interested in learning ways to improve search engine ranking? This article should help you gain some knowledge in the area.

Improve Search Engine Ranking:Goals

If You are a business owner that sees the potential profit waiting to be made through being able to improve search engine ranking, then you may want to educate yourself as much as possible on how to create a business or product that will appeal to a large amount of people.

If you can apply what you have learned about blogging and search engine optimization then there is no reason why you can not succeed in trying to improve search engine ranking.

Did you like this post and did you get value from it? If so I would appreciate it if you would leave a comment below or like or share it on Facebook!

Merv Stevens Living Lifestyle by Design

 

 

 

 

 

 

 

How to Rank for “How-to” Keywords
 

 

 

 

 

 

 

 

Google SEO Tools: Free Ways To Improve Your Page Rank

Google SEO toolsUsing Google SEO tools for your business is a great way to increase exposure without breaking the bank. Before you go investing thousands of dollars to improve your business website's ranking, you should consider using free Google SEO tools to your advantage.

Search engine optimization is an important aspect of modern marketing. Proper on and off page SEO can really do wonders for your business. Let's take a look at some of today's most useful Google SEO Tools.

Google SEO Tools: Google Analytics

Google Analytics is a must for anyone using search engine optimization. I highly recommend that you install this plugin into your blog/website.

Google Analytics allows you to keep a close eye on your visitors' activity. The program's library of numbers and statistics allow you to identify the sources of your traffic, which aspects of your website are working well, and which areas are in need of improvement.

If you can learn to use Google SEO tools like analytics, you don't need to invest a ton of money in search engine optimization (SEO) assistance. Using this tool†properly†will ensure that your business and website are progressing appropriately.

Google SEO Tools: Google Adwords Keyword Tool

A major part of search engine optimization is keyword research. In fact, without proper keyword research, your optimization campaign will assuredly fall short.

In order to improve your page rank and accrue the traffic your business needs, you will need to target keyword phrases (or popular search terms) that are valuable. These keywords obviously need to be related to your business niche.

The ideal keyword phrases are†high†in traffic but low in SEO competition. Needless to say, it is impossible to identify quality keywords without a tool.

google seo tools

Luckily, Google Keyword Planner is also free. This tool is definitely among the most popular Google SEO tools available. Feel free to use this program to find keywords for both SEO purposes or pay-per-click advertisement.

Google SEO Tools: Google Webmaster Tools

While each of these Google SEO tools is valuable and useful in its own right, these programs are increasingly beneficial when used together. When using the keyword tool and analytics, I recommend also using Google Webmaster tools.

This specific set of tools allows you to do a number of things. First of all, Google Webmaster tools allow you to see how Google is indexing your website's content.

It will alert you if there is an issue as well. Additionally, you will be able to see which search terms are driving traffic to your website. This will help you get a better idea of which kind of keywords to target.

Using this Google Webmasters tool and the Google Adwords Keyword tool together can be a potent combination. Consistently reviewing the statistics provided to you by these Google SEO tools will be nothing but beneficial.

If you have the right tools, increasing your exposure online is simply a matter of effort. The concept of search engine optimization is simple, guys.

Studies clearly show that a high page ranking is exponentially more fiscally promising for your business. Be sure to get the ball rolling with some effective Google SEO tools.

Did you like this post and did you get value from it? If so I would appreciate it if you would leave a comment below or like or share it on Facebook!

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online marketing education

 

 

 

 

 

 

 

 

 

SEO Link Building: Are You Marketing Content?

seo link buildingSEO link building is the primary focus of off-page search engine optimization.

Search engine optimization is a strategy used to increase the exposure of a website organically. Organic traffic, or unpaid traffic, is generated through popular search engines.

Because of this business's target high traffic keywords to attract their ideal audience. The fist step in the search engine optimization process is to find these keywords and develop SEO articles around them.

This portion of the SEO process is on-page optimization. After this is completed, it's time for SEO link building

SEO Link Building: The Importance of Backlinks

To be clear, the primary goal of search engine optimization is to increase exposure of a website by ranking highly in search engines like Google. While writing SEO articles is the first step towards proper optimization, it's only half the battle. The other half is off-page SEO.

Even if you have the most well-constructed blog or website out there, it means nothing unless you have traffic. The best kind of traffic is sustained organic traffic.

This can be achieved by consistently ranking high on search results pages. When Google is evaluating websites, they do more than just see if the keyword is mentioned a certain number of times.

Google takes into account both the quantity of backlinks a website has, as well the quality of backlinks. Accumulating these links is the SEO link building process.

SEO Link Building Using Article Directories

As I mentioned before, a website needs a few quality backlinks to rank. You can actually see how valuable backlink is by checking out the website's PR score.

There are a bunch of different article directories out there such as Ezine Articles and Go Articles, that are considered high PR backlinks. By becoming members of these article directories and posting content, you can help increase your websites organic traffic.

seo link building

 

Each time you publish content within one of these high PR directories you are allowed to include backlinks. Keep in mind that it is important that the content you post is of high quality. Typing a bunch of broken english and including backlinks won't help the SEO link building process.

SEO Link Building Using Automated Tools

If you're new to internet marketing, it is important to know that there are tons of different useful tools out there. In fact, many of these tools, if used properly, can save you a lot of time and headaches during the SEO link building process.

Article marketing tools, such as Article Marketing Robot, can be used to submit unique variations of your SEO articles to low PR websites. While these article directories don't carry as much clout as the high PR directories, they play an important role in SEO link building.

Popular article marketing tools like the one mentioned before can submit articles to thousands of websites with the click of a button. Their is obviously some setup involved, but the initial time investment is worth every second.

Can you imagine creating that many backinks on autopilot? SEO link building tools can be incredibly potent.

It should be noted that you should be careful using these tools if you are promoting a new domain name. If you are operating from a new website, be sure to look into using a drip tool.

Now that you are familiar with SEO link building, be sure to incorporate these strategies with on-page SEO techniques.

Did you like this post and did you get value from it? If so I would appreciate it if you would leave a comment below or like or share it on Facebook!

Merv Stevens Living Lifestyle by Design

 

 

 

 

 

 

 

online marketing education

 

 

 

 

 

 

 

 

 

SEO Articles: Rank Your Site Higher

seo articlesConsistently publishing SEO articles is a major aspect of the search engine optimization process used by internet marketers today. Marketers write these articles specifically targeting high traffic keywords in hopes that their blog or website will rank highly on a popular search engine's results page.

As you may already know, statistics show that ranking on the initial search results page is far exponentially more profitable than even the second page. It should be noted that ranking in the top 3 results on a search page is where the real money is at; that is if the targeted keyword is relatively valuable.

In the following sections, I will explain to you the process of search engine optimization and exactly what role SEO articles play in that process.

SEO Articles: SEO's Role in Internet Marketing

Search engine optimization is the a strategy used to increase the exposure or visibility of a given website. As opposed to paid advertisement, proper SEO is an alternative that allows a website to increase it's exposure organically.

The primary goal of this process is to rank highly in popular search queries. Therefore, it is obviously smart to target keywords that are relative to your niche and profitable.

There are both on and off-page SEO strategies used today. Both are equally as important and necessary. The on-page strategy focuses on SEO article writing; and is obviously the focus of today's blog post.

Off-page SEO techniques consist of various link building activities. When Google ranks your website or blog, it takes into account the number and quality of backlinks.

This essentially lets Google now how relevant and informative your information is to the search query. That being said, backlinking is obviously not possible without first writing and publishing SEO articles.

SEO Articles: Targeting Traffic

With rare exception, the point of writing SEO articles is to monetize a website. The best way to do make money from a website is to drive traffic and offer a product or service.

At this point in your SEO articles research, you probably already have a business or product that you're interested in promoting. Your first step is keyword research.

SEO articles

The goal of the keyword research process is to find high traffic and low competition search terms that are relevant to your niche. Targeting these keywords properly will result in targeted traffic; which is far more likely to produce sales. After locating these keywords, the next step is to write and post good quality SEO articles.

SEO Articles: Basic On-Page SEO Guidelines

Writing proper SEO articles is more than just mentioning a keyword. There are a few different strategies you can follow to increase your content's value in the eyes of Google. Most of these techniques are incredibly simple.

When writing SEO articles, I recommend the following format:

  • Minimum of 800 words
  • Keyword in Title
  • Keyword Bolded
  • Keyword Underlined
  • Keyword Italicized
  • Keyword in First Sentence
  • Keyword in Last sentence
  • Keyword in Headers (H1,H2, H3)
  • Keyword Density between 2%-4%
  • Embedded Image titled keyword.jpeg

This process is made simple with the WordPress blog toolbox. Now that you are somewhat familiar with SEO articles, be sure to learn more about off-page SEO and start getting higher ranking in the search engines.

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Merv Stevens Living Lifestyle by Design

 

 

 

 

 

 

 

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