5 Excellent Reasons to Use LinkedIn to Attract More Prospects and Make a Ton of Sales

use LinedIn to attract prospects and make sales

Should you even bother with LinkedIn to grow your business?

Well, let’s see…

There are over 500 MILLION people on it right now… professionals who are there to talk about BUSINESS.

And… you can easily connect with these super high quality prospects.

So I’d say…

Yeah, it’s a BEAST of a platform to market your business with… that's probably worth exploring.

And in this blog post, LinkedIn expert Gloria MacDonald explains how she’s using it to grow her business.

To the tune of making over 70 GRAND in the last two months alone.

And get this…

Gloria has only been marketing with LinkedIn since May.

Carry on reading to see how she does it…

FACT:

Dollar for dollar, LinkedIn is the single most profitable social network for network marketers.

And you don’t need to take my word for it, either.

The stats speak for themselves, as you’ll soon see.

Now, you might already know that LinkedIn is the social network for professionals, entrepreneurs, and business-minded individuals.

LinkedIn has 467 million users, 40% of whom use the platform daily!

This makes it about as popular as Pinterest, but less popular than Twitter, Facebook, and Instagram.

Because of this, many beginner marketers dismiss LinkedIn, or treat it as an afterthought.

This is a dangerous and expensive mistake!

After all, studies demonstrate that fully 80% of B2B leads come from LinkedIn.

So needless to say, neglecting LinkedIn means missing out on most of the proven buyers in any niche, a misstep you want to avoid at all costs.

Put simply, you definitely, absolutely, without a doubt, want to use LinkedIn to make sales and build your team.

And below, you’ll find the top 5 reasons why.

use LinedIn to attract prospects and make sales

Alright, let’s get the obvious out of the way first.

LinkedIn’s user base is made up of professionals, business owners, and business managers.

These people are all statistically more likely to have a job or savings, which makes them a perfect audience for you.

Case in point:

A typical LinkedIn user has 2x more buying power than a Facebook user! 

In fact, LinkedIn users have more buying power than any other social network’s, and they’re happy to use this buying power to reach their personal, career, and business goals.

In fact, LinkedIn users spend a lot of time talking to each other about products, offers, and business opportunities.

They’re super engaged too, and are 152% more likely to be active in online conversations.

Basically, LinkedIn is less a social network and more a business network.

As a result, it’s the easiest and most low-resistance place to discuss real business.

Reason #2 you should be using LinkedIn is…

use LinedIn to attract prospects and make sales

Check this out…

There are 1.5 million LinkedIn Groups, a disproportionately high number for a network it’s size.

These groups are full of active users looking to solve problems for their business.

And telling them about your solution doesn’t cost you anything—and sets you up for rejection-free prospecting and recruiting.

Again, people are on LinkedIn to discuss business.

So it’s not rude to prospect more aggressively than you would on, say, Facebook, and even send a link in your very first exchange.

In essence, the platform is full of active users looking for the type of solutions you’re offering.

Getting in touch directly or via an interest group minimizes rejections and makes your job easy.

How easy?

Well, continue reading to find out!

use LinedIn to attract prospects and make sales

Most serious professionals (including 49% of key decision makers) use LinkedIn daily, weekly, or monthly.

And when they do, they don’t go online to be “social” with cutesy posts about pets, kids, and vacations.

Instead, they do business.

This makes LinkedIn a complete no-BS environment.

People here don’t misrepresent themselves, because doing so can threaten their careers.

They don’t waste others’ time because they have reputations to protect.

In short, LinkedIn users just care about getting the job done—and if your solution can help them do that, guess what?

They’ll join you!

Because at the end of the day, they’re interested in business over pleasure.

So if you’re tired of rejection, if you’re tired of browsers and tire-kickers, who waste your time, where should you go?

That’s right.

LinkedIn; the efficient, business-minded platform.

And that’s reason #3 to use LinkedIn!

Next up, let’s talk about…

use LinedIn to attract prospects and make sales

A lot has been said about the dwindling organic reach of Facebook, Twitter, etc.

The gist of it is, these platforms don’t make money when you get organic page clicks, page views, etc.

As a result, it’s in their interest to minimize organic views so you end up buying paid traffic.

That might sound nefarious, but hey—all social platforms are businesses, too!

LinkedIn is the practical exception to the rule here.

Because LinkedIn’s survival actively depends on business-minded individuals reaching each other effectively.

Because of this, your organic reach on LinkedIn is FAR greater than on Twitter, Facebook, etc.

Specifically, LinkedIn content gets up to 5x more organic reach than Facebook content.

This means 5x more people see each and every one of your posts; 5x more people learn about your offer; 5x more people end up buying, joining, and otherwise getting involved.

This is a massive advantage, and the reason 92% of B2B marketers—and a growing number of B2C marketers—view LinkedIn as their highest-priority social channel.

The obvious question is, “Why doesn’t LinkedIn also find a way to minimize organic reach, keeping it just high enough to keep users around?”

We’ll answer below by explaining the biggest difference between LinkedIn and platforms like Facebook.

use LinedIn to attract prospects and make sales

Social networks like Facebook attract users by giving them 2 things:

  • First, content in the form of breaking news, “viral” videos, pictures, articles, etc.
  • Second, a means to keep in touch with friends and family, and to hear about the celebrities and brands they know and like.

But here’s the thing…

On most other platforms, content creators and content consumers are two different groups of people.

This is not the case on LinkedIn, where everyone is ultimately united in conducting business.

In other words, Facebook is a generalist network trying to appeal to everyone.

LinkedIn is a specialized network used by business owners, managers, and professionals.

Because of this, LinkedIn users are far more targeted and responsive.

There are fewer tire kickers, and more people with mutual interest.

Case in point:

I get a 25% response rate to my offers on LinkedIn!

No joke!

Now let’s recap by going over the 5 reasons you want to use LinkedIn to find potential prospects, leads, and customers:

  1. LinkedIn users have the most buying power
  2. It’s easy to target your perfect prospects for free
  3. LinkedIn is the most efficient place to market
  4. More organic reach than on any major social network
  5. Users are highly active, engaged, and responsive

These 5 advantages mean more prospects, which means more sales, and more team members.

And that’s what you want, right?

Now, to help make your next move on LinkedIn your best move…

I put together a training I’m very excited about sharing with you.

It’s called the LinkedIn Recruiting Playbook and includes:

  • 3 hours of step-by-step training broken up into bite sized chunks (including over an hour of Q&A).
  • The entire 133 page Power Point presentation so you can follow along and not miss a beat.
  • Audio downloads of each session so you can listen to whole thing on the go.
  • LinkedIn Templates to Success Bonus, along with Mastering Conversations That Close… to help you connect with and convert more prospects into teammates.

This is an opportunity to get the specific skills you need to grow your organization profitably via LinkedIn recruiting.

So what’re you waiting for?

CLICK HERE to get all the details and see how you can grow your business and make more sales on LinkedIn.

Can’t wait to see you there!

 

use LinedIn to attract prospects and make sales

Gloria MacDonald is a veteran entrepreneur who built a very successful multi-seven figure business before losing everything, liquidating her savings, and finding herself drowning in debt. But like any true champion who is faced with setbacks and adversity, Gloria didn’t let this be more than a bump in the road and staged a MASSIVE comeback in the network marketing industry and is now a top earner and LinkedIn recruiting expert. You can read the original post on the Elite Marketing Pro Blog RIGHT HERE.

 

use LinedIn to attract prospects and make sales

 

 

 

 

 

 

 

 

How to use Facebook Video Ads to Land New Customers in 5 Simple Steps

In this article from AdEspresso, you'll get a close look at 5 strategies you should have on hand when you want to use video ads to land new customers.

These tips cover both lead generation and conversion strategies.

Enjoy!

use video ads to land new customers

All ad campaigns should be run with clear goals in mind. In many of these cases, the goal will be lead generation or direct sales.

Instagram and Facebook video ads are one of the most effective types of campaign you can use to generate those results.

Video ads have incredible engagement and conversation rates on both platforms. There’s a video viewing audience of 1.71 billion users just on Facebook alone, and users happily watch and interact with video content that they see on a regular basis.

They’re also more likely to recall content that they’ve watched in a video instead of read, and multiple surveys and studies have found that many people would much rather watch a video about something than read about it (including 59% of executives).

In this post, we’re going to take a close look at the strategies you should have on hand when you want to use video ads to land new customers.

We’ll look at both lead generation and conversion strategies. Are you ready?

Facebook Video Ads: 5 Ways to Find New Customers

While this post is going to specifically discuss Facebook video ads — including those published on Instagram, many of the principles and strategies can be applied to other video ad platforms, too.

1. Create Funnel-Specific Content

This is the number-one, most important thing that should be doing. I have seen video ads that introduce me to a product that I’ve subscribed to for three years, and I’ve seen video ads trying to upsell me for services I’ve never heard of. Both of these were equally pointless.

If you walk into a store where you’re a regular, the salesperson who knows you will greet you accordingly. You might hear “Hey, we got more of those organic pancake mixes in that you like!” If you were a new customer, on the other hand, the salesperson would greet you and ask what they can help you with, and if they have any questions about the business.

If you’re targeting cold traffic, you should be doing the same thing.

Create videos that introduce customers to your brand in thirty seconds or less, and run the campaign under the brand awareness or video view objectives. Then, you can show more detailed, CTA-driven videos to the users who watched the majority if that video. (To do this, create a custom audience of Facebook engagement -> video views -> views of the video ad.)

5 Ways to Find New Customers with facebook ads

This video doesn’t aggressively sell anything; instead, it just introduces people to the business and Page. This is a good first step.

You can—and should— use your custom audiences to send videos of new products, upselling, or complementary services to customers who have already purchased from you.

2. Plan for Your Video Ad To Be Played Without Sound

This is a big one. Since video ads are shown on auto-play on both Facebook and Instagram, you know that your videos will start playing with no sound as a user scrolls past. Not only does this mean that you can’t use sound to grab attention, it means that users may not enable sound to play at all– even if they watch for the full duration of the video.

When it comes to Facebook video ads, 85% are played without sound.

And we’re not talking “85% are played soundlessly, and the 15% are the ones that we’re watched.” These are the videos watched for more than three seconds (the length of time it takes to be considered a “view” on Facebook).

using video ads to obtain new customers

Using text to explain instead of a voiceover will work better for Facebook and Instagram Ads.

This means that you need to plan ahead and know that your video will be played, in its entirety, without sound by at least half of the people watching it even if they’re genuinely interested.

facebook video ads

Use textual clues, and add captions if there’s voice-over narration or someone speaking within the video. You should also dive into the action immediately so you grab users’ interest visually.

3. Always Include a Text CTA

You want people to act. You want them to fill out a lead form, or to head to your site to subscribe, or to purchase. You want them to do something. Go ahead and tell them exactly what that is, in the video and in the video’s description.

Facebook video ad example

Remember, almost nine out of ten videos are played without any sound. This means that the incredible CTA at your end means nothing if you haven’t backed it up with text. Having an end-screen in your video with a “Visit our site to learn more” or “Purchase Your Toothbrush 500 Now!”

The visual of your CTA—even if it’s featured in your description—can make a difference in the number of viewers who actually convert. If they got to the end of your video, after all, they’re interested in what you have to say—don’t waste that opportunity.

4. Incorporate Dynamic Storytelling

One of the best parts of video is that it’s such an incredible medium for storytelling. With music, colors, and dynamic expressions, you can really capture the emotions of what you’re saying, make it easy to turn a quick line of marketing copy into an engaging narrative.

And since we remember stories much more than anything else, this works in the favor of marketers who know how to utilize brand storytelling in their video ads.

Storytelling will make your business and memorable, while also making you seem more trustworthy to new customers.

This can help win over leads and first-time customers alike much more effectively than listing a bunch of facts. While facts may be true, it’s the emotional appeal that sells a lot of products in one way or another. And, if your story sticks in a lead’s head, it will be much easier to convert them to clients later on.

using facebook video ads to obtain customers

5. Utilize Facebook Lead Ads

Increasing amounts of Facebook’s video ad revenue (and ad revenue in general) comes from mobile users; last year mobile actually made up 87% of Facebook’s revenue. Because of this, you want to make sure that your ads are optimized to do as well as possible on mobile. Facebook’s lead ads are a great way to do this.

Facebook lead ads are now available for desktop usage, but were designed for mobile. When viewers click on the CTA, a small lead form will pop up with as much information as possible automatically filled out. This makes it exceptionally easy for mobile users, in particular, to send you their lead information, especially if you have a pretty great lead offer as a reward for them.

Lead Ads allow you to get the most important information you need from users to help you nurture them into clients.

They’re most effective when audiences are already somewhat familiar with you, so test different custom audiences of non-customers and see what works best for you. This may be site visitors who didn’t purchase or users who viewed your brand awareness video.

Attach a video with a strong CTA and a tempting offer to this ad type, and you’ll see new leads come flowing in.

Final Thoughts on Video Ads

There’s no denying that video ads can be an incredibly powerful force.

By understanding how to create and optimize each ad in order to maximize lead generation and conversions, you’ll have significantly more results than your competitors.

Remember that funnel-oriented content is key, and to use textual cues for the many instances that your video will be played without sound. And, as always, split test, split test, split test.

What do you think? How do you use video ads to land new customers and generate leads? What are your go-to strategies? Leave us a comment and let us know what you think in the comments below! 

 

AdEspresso was born in November 2011 creating a Facebook advertising tool that makes it easy to produce Facebook Ads campaigns that deliver results!

You can read the original article on the AdEspresso blog right here.

 

Facebook advertising tool that makes it easy to produce Facebook Ads campaigns that deliver results!

AdEspresso makes Facebook advertising easy and profitable for small and medium businesses. Whether you want to sell more products, grow your fan base, or increase engagement with your community, AdEspresso will help you create and optimize an advertising campaign that truly works!

 

 

 

 

online marketing education
 

 

 

 

 

Lewis Howes Shows The Top 5 Ways To Grow Your Business On LinkedIn

There are a number of different ways to grow your business online and it can be overwhelming with all the different tools and resources that are available.

But there is 1 critical tool that you can not afford to overlook – LinkedIn.

In this video successful author, entrepreneur, and former American professional Arena League football player, Lewis Howes, shares his top 5 marketing tips to grow your business on LinkedIn.

We all want more leads, traffic and sales. But, there’s a different approach when you’re using LinkedIn.

The great Zig Ziglar has a great approach to this. Zig said “You can have anything you want in life if you will just help others people get what they want in life.” That’s a great quote and message for all areas of your business and life.

This message becomes all the more important when using LinkedIn. When Lewis Howes first started using LinkedIn, like a lot of people, he was overwhelmed with social media.

There was Twitter, Facebook, Youtube, blogging – everything that was happening online and there’s a lot more sites coming out.

A good friend and mentor of Lewis’s suggested he get on LinkedIn and focus his opportunities there. Within a couple of years Lewis had built a multi-million dollar business while leveraging pretty much only LinkedIn.

FREE Exclusive Video Series

Discover How to Make a Great Living Online Doing Something You Love

Even If You have No Idea Where To Start!

CLICK HERE FOR INSTANT ACCESS


 
Here are the top 5 things he did to grow his business:

1. Complete Your Profile

A lot of people set up their profile with only half of it filled out. They may even complete 100% on LinkedIn’s terms, but you have got to really make it compelling.

Add advanced applications, tell people who you are, who you help and how you help them. Really just share your story throughout your entire profile.

2. Connect with Everyone

Don’t just connect with your personal connections that you already know. Start branching out and reaching out to new people that you want to connect with. People in your industry, other leaders, people in your local market.

The more you connect with interesting people (people you don’t know), the more your opportunities are going to expand and grow.

3. Endorse and Recommend Others

The best way to receive endorsements and recommendations is to give them first. So, just start going through some of your close friends and colleagues, and start endorsing them for the skills they have and recommending them.

Leave nice little messages on their profile that are like testimonials so that other people can see how how of a job they really do in business.

4. Create Your Own Targeted LinkedIn Group

Lewis created a group called the ‘Sports Industry Network.’ It now has over 100,000 of the top sports executives from around the world.

This allows him to have more influence in the sports industry. It also allows him to send a message once a week to all 100,000+ members.

This gets him more traffic, more leads and more sales. So make sure to create your own special group.

5. Optimise Your Profile For Search Rankings

Just liked you would want to optimise your website for Google keywords, you want to do the same thing on LinkedIn.

People are searching every single day for experts, thought leaders, consultants, freelancers, to hire and solve the problems in their business.

You want to make sure you add specific keywords throughout your entire profile. Once you do that you’ll start to see your profile and your name move up the rankings on LinkedIn.

If you follow the 5 steps outlined by Lewis in this article you will eventually see more traffic, leads and sales to your business by leveraging LinkedIn.

If you go to LewisHowes.com you can also get Free Access to Lewis’s Marketing Videos. In these videos he shows you step-by-step how to optimize your LinkedIn profile with the exact tips he’s shared with you in this article.

Everything you want in your business – more leads, traffic, sales, exposure, recognition – all starts by growing a stronger network.

 

Lewis Howes Shows The Top 5 Ways To Grow Your Business On LinkedInLEWIS HOWES is a New York Times Bestselling author of the hit book, The School of Greatness. He is a lifestyle entrepreneur, high performance business coach and keynote speaker. A former professional football player and two-sport All-American, he is a current USA Men’s National Handball Team athlete. Lewis hosts a top Self Help podcast, The School of Greatness, which has received millions of downloads since it launched in 2013. He was recognized by The White House and President Obama as one of the top 100 entrepreneurs in the country under 30.

 

 

 

 

online marketing education

 

 

 

 

 

 

 

 

 

A ’Caveman Simple Way’ to Run INSANELY Profitable “Ads” on Social Media WITHOUT Advertising

EMP - Caveman Simple Ads - Light Blue 600x314

What I'm about to reveal to you, could be exactly what you need to create a breakthrough in your business.

We all want more traffic, right?

However, truth be told, the rules of engagement have changed. A lot.

Getting traffic is not a problem. It's making it profitable, that is the challenge every single internet marketer faces.

You see, some of the traffic generation techniques that worked well in the past are simply obsolete now. And then there are strategies which work extremely well, and produce massive profits.

One of these strategies is what Ferny Ceballos writes about in this blog post…

“A ‘Caveman Simple Way' to Run Insanely Profitable “Ads” on Social Media Without Advertising”

It's something he’s personally used to turn 20 bucks into a whopping $141,246 in sales. And he’s giving you the whole scoop in this blog post.

You'll discover the psychology of why it works so well while other methods fail miserably. And you’re even going to see the ad that Ferny used.

Enjoy.

There’s a term in the advertising world used to refer to someone who’s learned to ignore ads on websites and social media to the point where their brain literally refuses to see, acknowledge or process information in banner ads.

The term is “banner blindness.”

It’s the one type of blindness we are all grateful to develop, even those of us who are internet advertisers. Afterall, marketers are people too and we don’t want to be distracted or interrupted either.

With that said, the uphill battle banner advertisers deal with is pretty interesting…

For example, on this heat map study tracking eye movement of Facebook users, you’ll notice that the majority of users pretty much ignore the “Right Hand Side” ads:

(Source: DigitalGrowth.com)

(Source: DigitalGrowth.com)

Another eye tracking study tracked eye movement for a news site (similar to a blog) and notice how the banner on the left is completely ignored, relative to the content in the middle:

heatmap-article-eyeballs

Over the years, mentors of mine taught us about ‘banner blindness’ and conveyed the importance of doing whatever you could to snap website visitors out of that state of ‘blindness’ and to notice your ad.

Even if you had good ad copy, it wouldn’t really matter unless you could ‘break the blindness’ issue and literally attract eyeballs.

For that reason, a couple years ago, we experimented with the most obnoxiously colorful and seizure inducing flashing ads, but the effort always seemed futile, because even if you got someone to notice your ad… it was only a matter of time before the audience of a website, as a collective, added your obnoxious ad to the brain file of ‘things to ignore.’

And so we’d restart the “creative process” and produce an even more obnoxious ad.

With this type of traffic generation, I wasn’t too excited about marketing, believe it or not, because the game was less about influence and more about being the “loudest” ad on the website and if you know my personality, I’m not a loud guy.

So for years, I kinda went on a traffic hiatus and let my business partner and team handle the traffic part of our business while I focused on conversions, copywriting and offers.

Now fast forward to today…

How I Turned $20 Into $141,246.00 in Sales by Pushing This Little Blue Button…

As many of our members know, last year I purchased 100% of my No Excuses & SEO Networker business from my former partner and then merged all my business assets with Elite Marketing Pro, to the benefit of our community.

Having the opportunity to be a significant share holder of THE marketing system and community, where I got my start as an Internet marketer in 2006, was quite literally a dream come true. But this dream also came with responsibility and as Chief Marketing Officer of EMP, I needed to re-engage with the world of traffic, as it is the life’s blood of any online business.

So as I did my research into all viable traffic sources, I did find many awesome traffic strategies which included PPV, YouTube (free & paid), Instagram, Twitter PPC, and many others.

However, the one traffic source most dominant in the minds and businesses of the most successful marketers today was in fact Facebook, but I didn’t really know how to approach it.

For years, I had spent $20 here and there boosting the occasional post on my Fanpage, but had no idea what to do beyond that.

However earlier this year, I wrote a blog post about my experience at a network marketing event I went to in Vegas and boosted it for $20 on Feb 28th targeting an MLM audience. That day, I had also landed in Orlando for one of our EMP Acceleration Mentorship Workshops.

I didn’t think I would make much if any money from it, even though I did offer an opportunity to join my AMF Bootcamp newsletter at the end of the post. But I thought the post was way too long and didn’t think people would be likely to read that far — especially if they are reading on their smartphones. (Boy was I wrong!)

All I wanted to do, is to simply share the content with as many people as possible, provide value to people in the network marketing space and maybe a couple folks would opt into the AMF Bootcamp newsletter.

The first day, I got some pretty good interaction on it and said to myself, “Wow! People seem to be digging the content,” so I boosted it again and again every 24 hour period. I had previously never made a sale (or at least not that I knew of or could track) from a boosted post, so I didn’t expect things to be any different.

For me, it was simply a vanity thing, seeing people enjoy, share and comment on what I had written.

Fortunately, the EMP system does allow our affiliates to share any page on our elitemarketingpro.com domain, including EMP blog posts, using affiliate tracking, so I did do that just in case, but I still was not expecting any sales.

However, I started noticing commission notifications on my EMP account starting to come in and happening more frequently. I was like, “Well that’s kinda cool. The EMP system must be closing some old leads,” which happens all the time, so I didn’t think anything of it.

(HELLO!!! McFly!!! Anyone home!?!)

Incredibly, for the first 48 hours, it hadn’t occurred to me that the sales in my EMP account were as a result of my boosted post. Then on the 3rd & last day of the Acceleration Workshop, after watching Kate McShea do some FB Ads training for our workshop attendees, the light bulb went off in my head!

“Could it be?!?”

“THIS boosted post… was making me money!”

Screen Shot 2015-10-20 at 2.06.44 PM

But I wanted to verify, so I went into my backoffice under the “My Prospects” area and noticed that there was a flood of new leads that had come in over the past 3 days into my EMP account and the data showed that they had all opted in to AMF list, after visiting my boosted blog post.

(BTW, another cool thing about EMP is that the ‘My Prospects’ section shows you the URL of the page your leads opted in through, in case you need to manually go back and check that.)

Now realizing what was happening, yet without any formal Facebook Ads training, I simply continued to boost the blog post so it could be shared with as many people as possible.

After about 5 days, I had spent a total of $200, was generating up to 100 leads per day and had already made over $2,000 in commissions with my EMP account.

Damn! Let’s Pour Some Gasoline on It!

 

While still not knowing quite how I did it, I didn’t want to let this “honey hole” pass me by so I just ramped up my ad spend on the boosted posts from $20 per day to $100 per day and then at one point to $300 per day. (I don’t recommend you be this aggressive with a new FB account.)

From Feb 28th thru March 31st, I spent a total of $2,997.99 and I had generated over $21,212.50 in sales! That’s an ROI of 607% in just 1 Month.

All because of this little blue button:

Screen Shot 2015-11-02 at 2.45.01 AM

But that’s not all!

Over the next 6 months, through continued advertising of about $50 per day (total ad spend of $9,524.90) and the compounding effect of the EMP Follow-Up system including 1-on-1 mentorship provided by our Ignition Coaches and the support from our community, the new customers I generated through that ad, would pretty soon upgrade into our higher ticket coaching programs resulting in $141,246.00 in total sales.

Let me say that again…

$9,524.90 in ad spend over 6 Months, resulting in $141,246.00 in sales! An ROI of 1381%.

But Enough About My Results! It’s Your Turn!

It’s safe to say that once again, I was pretty stoked about traffic and I made it my mission to dissect what I had done here, not only for myself but for the betterment of our community.

Now throughout this process, I’ve been sharing with our community what I’ve been doing here and there. But in the coming days, we are finally going to unleash the most comprehensive & bad ass traffic training we’ve ever done, based on the secret sauce I discovered AND featuring the best traffic experts available anywhere! (Can’t tell you their names yet, but it’s BIG!)

For now though, I want to breakdown the principles which made my boosted post work and how you can experiment with your own versions of these ads to sell whatever you want.

Principle #1 – Location, Location, Location!

 

location

Remember what I said about “banner blindness” earlier? Well, principle #1 is all about NOT having your ads placed in the traditional banner locations on ANY website. Instead, your calls to action should actually be in the middle of the page – PERIOD!

Whether it’s a blog, Facebook or any other site, the prime real estate is right smack in the middle. I’m not saying that side bar banner ads don’t work, because they certainly can.

What I’m saying is that you’ll get tons more traffic if you can put your “ads” in the middle of the page, because that is where most of a reader’s attention is focused on.

How is that done you may ask?

Principle #2 – People Hate Ads, So Don’t Tell Them It’s an Ad!

dont-tell

In recent years, Facebook has allows advertisers to place ads in the News Feed, to the dismay and annoyance of Facebook users!

There was a time when my former business partners use to take the obnoxious ad approach and apply it to the News Feed driving people to a capture page and it worked for a little while, but unfortunately Facebook got some blow back so they came up with a system, which basically allows users to complain about your ads even if you weren’t necessarily doing anything wrong.

News Feed ads became a catch 22. Facebook wanted you to buy ads, but they didn’t want your ads to be perceived as advertising by it’s users.

Um…what?! You want to sell me ads, but you don’t want me to post actual ads?!?

Basically, Facebook and it’s users are forcing us to deploy an old ad strategy, which has existed for over 100 years in Magazines but is only now catching fire online.

It’s the rebirth of the ‘Advertorial.’ You know, the article in the magazine which isn’t really an article, but a clever way of engaging you with content and lead you towards a product sale.

news.azdailysun.com-classifieds-display-pdf-2937.pdf

(Universal Media Syndicate ad in local newspaper)

In the online marketing world, this is also referred to as ‘content marketing’ or ‘native advertising.’

I like to use the term ‘native advertising’ because the ‘native’ literally means that it belongs there!

You see on Facebook, people are accustomed to having their friends and business colleagues share interesting articles, videos and other content. That type of stuff belongs in the News Feed and your goal in using Principle #2 is to make your ad not look like an ad.

In fact, all principles of traditional ad copy go out the window in this case.

What you should be doing when advertising on Facebook is leading/sharing valuable content, which your target audience would likely be interested in and let the content do the selling for you. That’s why my blog post earlier this year performed so well – people didn’t perceive it as an advertisement.

It was just great content they enjoyed reading and learning from.

In terms of medium, some folks use video, but I’ll leave it to the Kate McShea’s and Michelle Pescosolido’s of the world to teach you about that type of native ad.

The medium that’s worked for me has been a written blog post.

Principle #3 – Content is King and People Still Hate Ads

king

Now just because you got someone to click on your News Feed ad, doesn’t mean it’s time to hammer them with a sales pitch. In fact, just because they left Facebook and are on your website, doesn’t mean they won’t go back and file a complaint against your ad.

Which is why, for the most part, we don’t recommend leading people to capture pages from your News Feed ads, unless you really know what you’re doing.

We recommend leading with content, like I did with my blog post. And your goal in writing that content is to totally OVER DELIVER with value!

That’s Principle #3 – if your content rocks, people will want more, which leads us to…

Principle #4 – Be a Leader

 

leader

You’ll notice that we have banner ads in the sidebar of the EMP blog, but that’s there just to cover our bases. The majority of people that opt into our newsletter on our blog, do so through the blog post itself.

What I do, is I make an offer for more in depth training and provide a link for them to opt into my AMF or EMP newsletter.

In essence, it’s simply a continuation of what people already want to do when you provide them value. They’ll naturally want more value and now that you’ve gotten their trust and established your credibility, asking for their name and email is no big deal and they happily hand it over!

So all you need to do is BE A LEADER and tell them what you want them to do next and what benefit they can reap from that action.

The rest of the process simply involves what we’ve always taught at Elite Marketing Pro:

  1. Offer value in exchange for their information
  2. Make an Offer after optin for something even more valuable
  3. Automatically follow-up via email to deliver more value and make and make the offer again
  4. When they buy your offer, OVER DELIVER on the product and if possible, make another irresistible offer
  5. If they buy 2nd offer, OVER DELIVER on that and if possible, make another offer
  6. … well … you get the idea!

OH… and retarget people that didn’t opt into your newsletter, so you can bring them back!

If you are new online marketing and advertising, then I’ve got good news:

You actually don’t have to worry about the VAST majority of this process, because here at Elite Marketing Pro, we provide you with ready-made offers to promote, so you can earn while you learn. We also handle the follow-up and continuous over-delivery of value to maximize your conversions and ROI.

And, if at any point you want to create your own offers and graduate from our system, we’ll help you do that too! But we’ve got you covered in the meantime.

So we basically handle steps 2 through 6 of the above process.

All YOU need to be concerned with is step 1:

Offer value in exchange for contact information

 

As you learned above, the best way to collect contact information isn’t through obnoxious ads, sleazy capture pages, or banners that everyone’s blind to anyway, but through leading with valuable content using “native”-style advertising (much like this blog post you’re reading now).

Now…

Yes, this does mean you’ll do some writing.

No, you don’t need to be a “natural” writer or have impeccable grammar (far from it, in fact).

But the question you really really need to ask is, “is writing a winning blog post worth the effort?”

Well, remember the post I mentioned earlier, the one where I wrote about my experience at a network marketing event? It took around 4 dedicated hours to write, and recall that it generated a 1,381% ROI for me over the next 6 months (which is certainty better than any mutual fund I’m aware of).

Don’t get me wrong, I’m not saying you’ll hit it outta of the park on your first swing.

But you can learn our exact process for quickly crafting content through reading our 100% free report, The Anatomy of a Perfect Blog Post, by clicking right here.

(See, told you offering value works!!)

And if you really want to learn about the power of the Elite Marketing Pro, I suggest paying close attention to the follow-up emails you receive about our system, because we pay hefty commissions to everyone that promotes our products.

And just as I made $141,246.00 in sales in just 6 months, your sales can compound over the next couple months too, as YOUR customers decide they want to become a part of our exclusive mentorship opportunities, offered exclusively via EMP. Essentially, we’ll get those folks upgraded for you while YOU sit back and earn passive commissions.

Gotta love EMP!

And of course, we love our members because without you, our system, community and opportunity would not exist and there would be a massive void in our industry.

So thank you!

Hope you enjoyed the traffic training. More to come!

 

 

You can read the original article by Ferny Ceballos at the Elite Marketing Pro blog

 

 

EMP - Fenrny Ceballos Image 320x240Ferny Ceballos is Chief Marketing Officer at Elite Marketing Pro. He graduated from the Massachusetts Institute of Technology (MIT) and the University of Southern California, in Computer Science and Electrical Engineering, respectively. After working for 5 years as an aerospace engineer, his entrepreneurial aspirations motivated him to turn to the network marketing and internet marketing industry to escape the rat race. Since leaving Aerospace in 2008, he has personally been responsible for over 5.5 million dollars in sales online over the past 6 years in his personal business, and helped countless clients produce six-figure and seven-figure incomes promoting their businesses using the internet.

 

 

 

Screen Shot 2015-09-02 at 11.11.00

 

 

 

 

Fun Facebook Marketing Tips For Budding Businesses

how to generate leads

Learn some of the tried and tested Facebook marketing tips and the world could be your oyster. Starting up a business is one thing, making that enterprise successful is completely different matter.

If you want to learn how to market your company then you should promote your business on Facebook. Social media marketing is here to stay and Facebook is an extremely powerful online marketing tool.

Can you learn lots of useful ‘Facebook marketing tips' to help you to buy and sell on Facebook?

Yes, you can use Facebook for marketing purposes. Millions of us are using online social media services to connect with family and friends. But lots of us are also keen to see what goods and services are being promoted on this gigantic marketing website.

Why is Facebook Such a Good Marketing Tool?

The king of social media sites has over one billion active users. Smaller business concerns cannot afford to ignore this fact.

 

Facebook marketing tips

Avid social media marketers are constantly coming up with fresh Facebook marketing ideas and hosts of exciting Facebook marketing tips. There are endless great Facebook marketing strategies and many small businesses have been part of the Facebook marketing success.

Are you beginning to think that you should be promoting your business on Facebook? Good, now let's look at some of the best Facebook marketing tips.

Four of the Simplest Yet most Powerful Facebook Marketing Tips

* If you want people to believe that your Facebook business is good then you have to sell it to them. Create a friendly but professional profile.

Add an honest profile picture. All Facebook users enjoy looking at pictures. Post lots of clear images to promote your goods. Add lots of Facebook friends.

Ask your friends to invite their friends and create a Facebook chain. A vibrant Facebook profile is attractive, so transform your Facebook wall into a powerful promotional tool.

* Create a fantastic Facebook business page. How many times do you take a second look at a business page on Facebook?

Some of the business pages on Facebook are as dull as ditch-water. Maybe one of the greatest Facebook marketing tips is to update your page at least once a day.

If you want to promote your business on a social media site then you will have to work hard. Add photos, videos, and display wall posts.

Update your status regularly and encourage discussion. If you are trying to create a long-term relationship with other Facebook users then you need to keep them interested.

* Facebook Ads can be very targeted. If you want to set up a Facebook Ad go straight to the Facebook Ads section and create and Ad there and then. Looking for a way to generate targeted leads? Look no further because with Facebook Advertising you can get very specific on who you want to target.

* Promote and network at the same time  – but remember to have fun. Facebook fans log on to have fun. People love to interact on the World Wide Web. Multi-tasking may not be your thing but aim to make your Facebook fans happy as well as providing useful content for them to consume.

Facebook marketing tips

Happy fans who have began know, like and trust you, are far more likely to buy your goods or to use your services. Some of the best Facebook marketing solutions are the simple ones. Take note of simple Facebook marketing tips, inject some humor and generate those sales.

Study some Facebook Posts Ideas for Businesses

If you want to promote your business on Facebook then be prepared to learn. Look at some of the fabulous Facebook status update ideas.

Learn what to post on your Facebook fan page and post regularly. use a tool like Buffer or Hootsuite to automate some of your postings. This can save you a lot of time and effort

Study every new and innovative Facebook marketing idea that appears online.

Locate good content to share and that helps you to generate ideas for posting on Facebook business pages. Use a site like Buzz Sumo to find content that is being shared the most in your niche.

There are thousands of goodFacebook marketing tips but some of the most useful tips are the simple ones that are listed above.

Did you like this post and did you get value from it? If so I would appreciate it if you would leave a comment below or like or share it on Facebook!

Merv Stevens Living Lifestyle by Design

 

 

 

 

 

 

 

online marketing education
 

 

 

 

 

 

 

 

 

Using Facebook Marketing Strategies To Grow Your Business

facebook marketing strategies

Finding Facebook marketing strategies that work effectively is something many companies are focusing on for their ad and marketing campaigns. The strategies behind Facebook marketing can be pretty difficult to understand particularly for those who've already tried them and failed previously.

The hidden secret to generating leads is to simply follow and duplicate the tactics of those top network marketers who are already succeeding. Duplicating things that have already been proven to work is a great strategy when you are trying to grow your business and build a team.

Facebook Marketing Strategies: Duplication is the Key

When new prospects join up and need to find out more information on how to get started correctly, they will shortly lose interest if they are not offered any type of support and guidance.

It is extremely important to provide these new members with wonderful step-by-step training and also inform them about what other resources they can use within the training program. It's no good just telling new members where they can get the resources either, they must get to know how to use the tools that they are going to have access to.

facebook marketing strategies

Once new members come to terms with how you work with them, the coaching process will be smoother as time goes on. This will start to give them peace of mind and also enable them to stay focused as they gain trust in the guidance you are giving them.

Leading those people who are new to network marketing by the hand through proper coaching is vital to them understanding the best methods to use to get started effectively. Great things happen when sponsors take positive and pro-active approaches with new members. This helps both sponsor and new member to reach their potential and blossom as they see positive results from their best efforts.

Social media sites especially Facebook offer many helpful and excellent tools that many people don't know about. You can use effective Facebook marketing strategies by utilising the tools and resources it offers and target your market to generate highly-qualified leads.

700k Social Media Recruiting Frenzy!

The Ultimate Network Marketer's Guide to Connecting and Recruiting People on Social Media

CLICK HERE FOR INSTANT ACCESS

This is one of the least expensive techniques for getting free and well qualified leads. This can save plenty of time and cash for those on a restricted budget but who still want to successfully expand their business. Social media marketing also has the added advantage of providing a platform for those involved in network marketing to exchange ideas and strategies.

Facebook Marketing Strategies: Be Positive on Social Media

It's crucial that all interaction on social media platforms is constructive and positive. If you notice that you are feeling a bit deflated and finding it hard to be positive, then read some uplifing books or watch inspirational DVDs by other successful marketers and motivational speakers. Keep both your mind and your body healthy and once you start climbing up the ladder of success stay humble and always have an unprejudiced mind.

facebook marketing strategies

There is technological progress happening on the Internet each week, so always keep your mind open to them and find out how they can help and advance your business. If required then adjust your business practices to make the most of any changes so that you stay ahead of the game.

Facebook marketing strategies are great for getting targeted leads and building a strong and stable network marketing business. Social media, especially Facebook, is one of the most effective ways to do this.

If you want to build a profitable network marketing business filled with fun, freedom and fulfilment….. then CLICK RIGHT HERE!

Did you like this post and did you get value from it? If so I would appreciate it if you would leave a comment below or like or share it on Facebook!

Merv Stevens Living Lifestyle by Design

 

 

 

 

 

 

 

How to Rank for “How-to” Keywords