Jay Kubassek, co-founder of Launch You, recently wrote an article on effective time management. In it he shares one of his biggest secrets to success over the years: How he gets the most bang for his effort “bucks.”

This simple distinction has helped him build multiple 7-figure businesses over the years with no formal education or business training.


Effective Time Management: Urgent vs Important

“Great time management means being effective as well as efficient. Managing time effectively, and achieving what you want to achieve, means spending your time on the tasks and issues that are important and not just urgent.

effective time management

To do this, and to minimize the stress of having too many tight deadlines, you have to understand this distinction:
IMPORTANT activities have an outcome that leads to the achievement of your goals, whether these are professional or personal.
URGENT activities demand immediate attention, and are often associated with the achievement of someone else's goals.
Unfortunately, urgent activities are often the ones we concentrate on, they demand attention because the consequences are immediate and inescapable.

Effective Time Management: Start with the end in mind

Know what the outcomes of your day/week/month/year are before you start taking action. Those who fail to plan, plan to fail.  

Every Monday morning Jay breaks projects into individual tasks that can be completed in 30-60 minutes max. 

Then, he makes two fresh to-do lists: Important and Urgent. 

Important tasks are the ones that will have an immediate impact on his  life and business. 

He  knocks these out first. 

The second list has everything else that needs to get done for the week.  

This list includes doing things for others, catching up on emails, paying bills, meetings, administrative tasks, etc. 

The goal is to knock out 3-5 Important items off of the list each day, Monday, Tuesday and Wednesday. (He doesn't pencil any in for Thursday in case he's running behind.)

Thursday and Friday are his days to catch-up and take care of the Urgent items and “busy” type work.

Effective Time Management: Eliminate distraction

Multi-tasking doesn't work. Can a professional golfer, surfer, tennis player, or race car driver surf the net, check social media feeds, and afford to be distracted while trying to play at the top of their game? 

effective time management

If you are anything like me – you can only do one thing at a time well. And, you'll prefer to leave the endless notifications, chimes, reminders, beeps, and vibrations for the scatter-brained…

Effective Time Management: Leave room for life to happen 

Jay fills only 60% of my calendar daily; He leaves 20% available for spontaneity, and 20% as a reality (kid, dog, car, etc.) buffer. 

This tip alone will transform your days by reducing unplanned, time-zapping headaches- into minor, scheduled tasks.  

Once you grasp the cardinal importance of this and allow yourself some space for surprises, you will be amazed how much easier life becomes.  

No one won wins a battle against Father Time, you can only work with him…

Effective Time Management: Don't be attached to the linear order of things

Jay tends to do his best work when he's am having fun. He tries to be flexible with my schedule, plans, and lists- willing to move things around as needed. 

What if  don't get done what you intended to get done? 

No biggie- I take a deep breath, go for a walk in the morning and hit the reset button.  

Building a business (or life) is a marathon and no game is ever won or lost in one moment or opportunity. It's what you do consistently over time that has a compounding effect- not what's done under the gun…

Effective Time Management: MILK IT!

If Jay finds himself in an inspired state or creative “groove”- he stays in  it as long as he possibly can. Creativity and inspiration are the dew of the Gods' IMHO and not to be taken for granted.

The creative process can be fickle, so it's best to give it room to breathe and happen organically. If invention is the the mother of necessity, them creativity is the daughter.

We all have vast creative abilities but few of us ever truly nurture it, cultivate it, or allow it the time and space to blossom naturally.

Effective Time Management: Pace yourself

Set attainable day-to-day goals. Know your limits. No one will ask, “How long did it take?” they'll ask, “Who did it?!”


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Do this and you will achieve the impossible over the long term. Jay's dad taught him this… 

Effective Time Management: Transfer unfinished tasks to the following day without regret

There is always tomorrow… As long as you did your absolute best today- you will rest peacefully tonight. No one can make you feel bad for a job well done.

Rome was not built in a day my friend. Try and  remind yourself of this daily. 

Effective Time Management: Learn to say “no” with finesse

Spreading myself too thin is a bad habit that always bites me in the ass… and not looking out for Numero Uno serves no one in the end.

People will respond positively to your self-imposed boundaries and assertiveness. 

They will respect you for having the foresight to demand it… It screams self-power and is inspiring to others.

Effective Time Management: Keep at it

Keep working at your plan each and every day. Remind yourself daily that time is on your side. Don't be attached to how long it takes, rather be attached only to the eventual outcome. (Don't worry about how you get it, just that you get it.)

Effective Time Management: Have fun, for goodness' sake  

Last but not least, I always try to have fun with what I have to do… 

Seriously- nothing  is worth doing if you don't love what it is you do.”

You can read the original article here.

You can find more great videos from Motivation2Study on their Youtube Channel.

Enjoy and take action!


If you are serious about making the transition from the old sinking traditional economy and want to know how to THRIVE & PROFIT in the New Digital Economy… Click Here! 


jay kubassek

Jay Kubassek co-founded Launch You to champion those approaching major turning points in their lives. With 15 years of experience as a digital entrepreneur and a farmer at his roots, Jay considers his own life one of cultivation and perpetual growth. Jay resides in Toronto and continues to build his other ventures, including WAKEUP.


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