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Considering the unstable state of our economy, business owners need all the free marketing ideas they can get their hands on. Marketing is absolutely vital to your business, but which approach is right for you?
Many business owners place an emphasis on paid advertisement. While some paid strategies are obviously efficient, not everyone has the kind of cash to shell out for business promotion. Luckily, there are plenty of marketing strategies that are inexpensive or completely free.
Free Marketing Ideas: Creating Online Content
When using free marketing ideas, you have to get a little creative. While some free marketing ideas can be very profitable, they often times require a little more hands on work than paid marketing.
Starting a blog is one of the most efficient free marketing ideas. A blog can essentially serve as home base for your online marketing.
You can create a self-hosted blog using WordPress. Google loves WordPress sites, and they are more easily ranked in the search engines like Goggle and Bing. By creating high quality unique content and following effective SEO strategies, you will get your blog to have a good page rank.
Leadpages have also made it very easy to create a blog. You do not have to have any special technical skills or know any website coding methods. Their easy-to-use drag-and-drop builder allows you to quickly produce beautiful lead-generating websites. The websites created with Leadpages Site Builder are also SEO friendly, allowing you to rank them higher in the search engines.
By blogging consistently on topics concerning your target audience, you can attract qualified leads and build a following. Blogging is a fairly free form of writing.
As long as your content is somewhat entertaining and informative, blogging is one of the better free marketing ideas.
Along the same lines as blogging, making videos to go with your blog content is very productive. This is especially true for those of us involved with network marketing.
Videos allow readers, and potentially qualified leads, to get to know you on a personal level. As many of you already know, marketing is all about branding.
Consumers love to identify themselves with a brand. By branding yourself as a branch of your business, you can generate tons of qualified leads. Can you imagine waking up daily with 20 new business leads?
Free Marketing Ideas: Do You Have an Online Presence?
Many marketers have found success by starting a referral program. You can do this by offering incentives to existing customers for referring new ones. By simply sending out a free email to your existing clients, you could possibly expand your business.
The importance of establishing an involved online presence cannot be highlighted enough. Having a website or blog is great.
But how are you getting the word out? There are countless blogging communities out there. Some of which are surely dedicated to your niche and filled with qualified leads. By becoming involved with these online communities, you can build a reputation and further brand yourself.
Free Marketing Ideas: Social Media
The same reputation building strategy can be used on various social media platforms like Facebook and Twitter. That being said, be sure to be careful when using popular social networking websites.
There is a fine line between establishing a presence and spamming fellow users. Chances are that there is already an existing market for your business. Find people on social media who are in need of your service and solve their problems.
Even if you don't have a sizable marketing budget, you should always be doing something to help grow your business. Do not underestimate the social aspect of marketing.
Becoming an active networker is beneficial to any business. Learning to hone your networking skills is probably the best of the mentioned free marketing ideas.
You can find more great videos from Neil Patel on his YouTube Channel.
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