Learning how to generate leads in today's business world can lead to significant growth. Regardless of what you are marketing, it is always important to focus on increasing your audience size.
Unless you are trying to market something absurd, there is already an existing market for what you have to offer. The key is in locating these “leads” and then converting them into sales.
If you're reading this article today, there's a pretty good chance that you are already aware of the potency of internet marketing. Learning how to generate leads definitely requires some online maneuvering. In the following paragraphs I will share a few great ways to generate leads inexpensively online in today's market.
How to Generate Leads: Blogging
In order to attract the attention of your business needs, you have to learn how to generate leads using various internet marketing strategies. Believe it or not, blogging is an incredibly efficient and inexpensive way to quickly increase your business's exposure online.
Creating great quality content on the web via your blog allows for your business to be found by those surfing the internet around the globe. If you take a look at any given blog, you will see that all of its content is usually within a specific niche.
By consistently blogging about a particular topic, Google and other powerful search engines will begin to recognize you as an authority on the subject. Because of this, your blog will be more easily found at the top of the search engines organically by people who are searching for a query that's related to your particular blog post. It's important that you are creating good quality unique content that engages your audience. The internet is a massive global market that you need to take full advantage of.
How to Generate Leads: Search Engine Optimization
This next lead generation tip goes hand-in-hand with blogging. Because Google relies on a mathematical algorithm to rank websites in their search engine, it is possible to have an idea of how the system works and use certain strategies to get your content ranked more quickly.
This process is commonly referred to as SEO; or search engine optimization. If you're considering learning how to generate leads online by blogging, I highly recommend that you become familiar with link building and on-page SEO.
How to Generate Leads: Capturing Emails
If you're serious about learning how to generate leads for your business, it's important that you understand how incredibly useful email marketing is. A large and responsive email list can be a gold mine when it comes to online marketing.
The trick is in building a list of responsive email subscribers that wish to hear from you because you send them useful relevant content and have created a degree of trust within them. In order to build the perfect email list, you need to offer opt in's on capture pages hosted on your blog. In order for these blog visitors to willingly offer up their contact information, you will need to give them something of value in exchange such as a discount on your products or information that will go some way to help them solve a problem they have.
This information is often referred to as a lead magnet. They can come in the form of PDFs, eBooks, Checklists, video series, webinars, infographics, etc. After obtaining their emails you can follow up with your subscribers using an autoresponder service such as AWeber and build trust and offer value as well as selling your products or services. Email marketing is an important piece to learning how to generate leads for your business.
How to Generate Leads: Facebook Advertising
Another great process for generating leads is through paid advertising on Facebook. Doing this can put your business and brand in front of a very targeted audience. Having an ad running weekly on Facebook that has been optimized to advertise your products and services can be very profitable in the long run.
How to Generate Leads: Offline Strategies
Networking: Making yourself known at local events by networking is a great way to generate leads for your business. Look for groups or events that will have the highest number of your target market in attendance. Tools like Meetup.com can help you find a large number of events in your geographical area with tons of people who are looking for what you sell.
Public Speaking: This will put your networking strategies on hyper-drive. There are usually tons of events around you that are looking for qualified speakers that can help their audience understand a particular topic. Use this opportunity to grow your business as public speaking is networking on periods. You will be able to establish yourself as a credible source and an authority in a particular industry of service.
Public speaking is not for everyone and some people fear it more than death. You can polish your skills and ease your fear of public speaking by enrolling in a local Toast Masters group. They have chapters just about in every city in North America.
Strategic Cold Calling: Most people hate this form of prospecting, but cold-calling done correctly actually works. The problem with cold-calling is that people try to overdo it by aggressively pushing their products and services. Start small by just calling one person per day or five people per week. For example, you can dedicate two hours on a Tuesday morning from 10 am to 12 pm to call five people I have never spoken to before.
There is a pretty high chance that the people you call will not be interested in what you have to offer and may even hang up on you. However, cold-calling is a numbers game and you have to understand the math. Most experienced cold-callers know that if you call at least one hundred people you will very likely get one to five new clients. Spend some time in finding out how to do cold-calling effectively and give it a shot. You may be surprised at the results you get.
When you cold-call do the following three things:
- BE PREPARED: Know who you are going to call and how you are going to help them.
- CALL WITH GIVING VALUE IN MIND: Call with the intent of giving value, not trying to make a sale but trying to help them out.
- STAND UP & SMILE: Fifty-five percent of your message will be in your body language and even though they cannot see you most people will be able to sense it, and specifically, they will hear the difference.
I hope at least one or more of these tips on how to generate leads will help you to grow your business and achieve the success you are looking for.
You can find more great videos from Antoine Dupont on his Youtube Channel.
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