Multi-level marketing leads are the lifeline to a network marketing business. Without these leads, a business simply cannot grow. This is a fairly obvious statement for those who have experience with multi-level marketing. Believe it or not, more than 90% of all people who attempt to start a multi-level marketing business fail.
Why is this failure so common? This vast majority of people that fail in this industry do so because they run out of people to present their products and business opportunity to. Without consistently sharing your business opportunity with others, your business cannot help you achieve that highly coveted residual income stream.
Your Initial Multi-level Marketing Leads
Take a second to think back to your first few weeks in your multi-level marketing business. These first few weeks of marketing are pretty similar for everyone. If you're anything like the masses of other multi-level marketers, you initially presented your products and business opportunity to close friends and family. This can actually be a great way to jump start your network marketing venture.
I've heard the saying many times that “network marketers should approach the people that love them the most and the people that owe them the most.” Although that may be an extreme take on building a business, approaching relatives and friends can be a big boost.
But what happens when you run out of friends and family to share your business proposition with? Where else are you going to find quality multi-level marketing leads?
Searching for QUALITY Multi-level Marketing Leads
Your friends and family gave your business the jump start it needed and that’s great. But can you rely on them to expand your network marketing business? In order to avoid being a member of the 90% failure rate, you must search for alternative ways to recruit new product users and team members.
It is important to note that product users can help sustain a network marketing business, but they are certainly not inspiring growth. To expand your business at the optimal rate you must recruit team members that have the drive to build a business. This is obviously a lot easier said than done. Where can we find these multi-level marketing leads?
Multi-level Marketing Leads of Today
The multi-level marketing industry has been around for quite some time now. During the generations it spans, there have been countless success stories.
These network marketers built their businesses through in person socialization, product parties, and phone calls. While these strategies obviously worked for many successful individuals, new technologies of our era present modern marketers with an opportunity to expand their business from anywhere with an internet connection.
The internet is absolutely saturated with people who surf the web looking for products, information, and even business opportunities. By establishing an online presence for your multi-level marketing business, you can take advantage of this massive online population.
By learning to attract and drive web traffic to effective squeeze pages (also known as capture or lead pages), you can begin capturing countless leads daily. A good and proven method to do this is to give away something of value for free in exchange for a site visitors name and email address.
This ‘freebie' or ‘lead magnet' can be a PDF guide, report, video or infographic giving information on solving a problem the web visitor is trying to solve or giving some information on the business opportunity they have an interest in.
With using an autoresponder service like AWeber, you can then follow-up with them to create a relationship and offer them your products or services, or to join your business opportunity.
Luckily for those of us who are not too technologically savvy, there are various products, tools, and systems that help us simplify this process. With software like Clickfunnels, Leadpages or Convertri you can easily and quickly create beautiful and effective lead-generating web pages.
If your business isn't growing in the network marketing field, it is essentially shrinking. It is assuredly in your business's best interest to utilize the internet to recruit quality multi-level marketing leads.
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