Video content marketing is one thing that is by no means going to go away. Did you realize that 80% of the people from the United States of America that uses the internet views a minimum of one internet video per month? That translates to 2 billion video views each day.
If you're not regularly making videos for your internet business then you are missing an enormous opportunity.
It's inexpensive. Gone are the days once you had to purchase costly film cameras and software and learn all of the intricacies of video editing. Most people's phone cameras these days are capable of producing half decent videos.
But note I mentioned half decent. Every thing you do to promote your business really should be excellent quality, not some thing you did simply because everyone else is carrying out it. You'll find most likely 100 lousy videos on YouTube for every single decent one. Ensure the videos you publish reflect how you wish your business to be noticed.
Video Content Marketing: Use The Right Strategy
In the event you haven't started using video content marketing however or you're not achieving much success with it then it's time to examine your strategy. Video content marketing really should be treated exactly like internet content marketing.
It ought to be a main element of your ongoing marketing efforts for so long as your organization exists. You wouldn't post just one blog post in your web site and you cannot just make a single video.
Most businesses when left to their own devices get their videos wrong. They aren't like mini TV marketing opportunities. With all the millions of videos on YouTube newcomers are up against a enormous amount of competitors.
The upside is, if you can create a significantly better and a lot more engaging video then your competitor, you will able to win the video content marketing game.
Video Content Marketing: Viral Versus Ongoing Visibility
You could possibly have heard about the fiasco concerning the Old Spice video. They ran a series of incredibly well-liked videos and then they stopped. Loyal fans were left saying WTF?
Do not let this happen with your business. Plan to produce a video on a regular basis, once a day, 2 times a week, every two weeks or once a month. Whatever your regularity, stick to it and be consistent.
As you create a loyal following you don't need to let these people down. Developing an ongoing dialogue with viewers is much more important than trying to determine the best way to make one video go viral. All that does is get you 15 minutes of fame.
By regularly making great, informative and useful videos you can develop an expanding fan-base over time… just like building a blog. As soon as you've established an excellent reputation for developing excellent videos, the fans will want more. They'll also be eager to share the contents socially.
Video Content Marketing: Plan a Video Marketing Campaign
Sit down and plan a series of video posts all at one time. Even though you could be video marketing to promote a product, forget the marketing aspect, people can watch as numerous ads as they like on television. Be unique, think outside the box and be yourself.
You can be really creative have a central character in a storyline. Keep the viewer hanging on at the end of every single video and eager to see what out what happens next – just like a TV series.
This may be easier to complete if your business provides a service. You can produce a series of funny videos showing what happens when do not use your service.
Okay, big brands have highly paid people who conceptualize, write and produce their company's videos. Sometimes that works, but more frequently than not it doesn't, and it costs them a great deal of cash.
Sit down with people you know and trust and bounce ideas about. Aspects of your business that you may have overlooked maybe identified by somebody else and can be excellent subjects for videos.
The aim will be to grow a loyal following by getting creative and consistent in your video content marketing efforts. This in turn will create a burgeoning base of potential leads and customers for your business.
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