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What is network marketing? This is a rather commonly asked question. There is a pretty good chance that you've been previously introduced to a business that is considered to be a network marketing company.

So what exactly does this mean? Network marketing, also known as multi-level marketing (MLM), is a marketing niche that people of all education and employment backgrounds can take advantage of to build an income stream. If approached appropriately, multi-level marketing businesses can be very lucrative.


What is Network Marketing? The Role of Marketing

Developing a high-quality product line is only a small part of what is required out of a business in order to be successful. In order to operate as a successful business, a company must find a marketing strategy that works for them.

Marketers, regardless of which kind of marketing, all share a common goal. Their goal is to introduce products to potential consumers.

Everywhere you look, you can find examples of marketing and advertising. How else would you find out about new products? Marketing always has been and always will be a very important industrial aspect.

The advent of the internet has given marketers the ability to reach potential customers all around the world 24/7/365 using the power of online marketing. So that being said, what is network marketing exactly?


What is Network Marketing? The Makeup

Network marketing is a very unique arm of marketing. Dating back to the inception of it years ago, the idea behind this marketing niche is word of mouth.

What better way to spread awareness about products or a company than by word of mouth? While modern communication techniques of altered the nature of network marketing, the underlying notion remains pretty similar.

Network marketers are paid commission for the sales volume that they personally produce. This volume is compiled by sharing a given business's products with a potential customer and converting sales.


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If this just sounds like a basic commission based sale's position so far, you're right. That being said, this is where things get a little different.

In addition to getting paid for their own marketing efforts, network marketers are paid a percentage of the sale's volume produced by fellow team members. Network marketers are encouraged to recruit marketers for their downline.

If this is done successfully, a network marketing business can be very lucrative. Think of a network marketing business as a team. While it is possible to succeed by simply marketing to product users on your own, your earning potential increases exponentially if you have motivated team members with similar goals of selling the products and recruiting other team members.

What is Network Marketing? A Diverse Range of Products and Opportunities

Although network marketing descriptions can sound rather confusing, the concept is simple. Start a business by marketing a product and find others who want to join you. Generating new leads of potential customers and team members is an integral aspect to a having a successful network marketing business.

If you're intrigued by the prospects of network marketing, you're probably wondering what sort of companies and products are out there. Today, more and more companies are opting to promote their products via this sort of referral marketing.

Because of this, you can find just about any genre of product thinkable. From nutrition products to an energy provider, the network marketing niche seems to have it all.

What is network marketing going to do for you?

You can find more great videos from Richard Matharoo on his YouTube Channel.

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Merv Stevens is an experienced Online Creator and a member of the Digital Marketing Education & Transformational platform Launch You.

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